Writing
FRAMA: Philosophy as Branding
October 27th, 2025, VOCAST
Branding has undergone significant changes with the rise of social media and the constant influx of new trends. Consumers are increasingly aware of when they’re being sold a product and when they’re being offered an experience. The brands that succeed in the long run are those whose practices are rooted in honesty, community, and a commitment to quality and longevity.
In this article, we explore how design is evolving and how brands like FRAMA are redefining what it means to create objects and experiences with people at the center. To better understand how FRAMA cultivates cultural resonance through its design approach, VOCAST spoke with Paulina Melinauskaite, the brand’s PR and Activations Manager.
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Cursor Magazine: In the Archives, edited “Testament of the Flickering Scroll.”
June 1st, 2025
Insatiable. Technology had become a sun around which all human life orbited, pulling everyone into its gravitational field. The draw towards scrolling became all too strong.
While computation was once thought of as something separate, confined to discrete machines and local networks, it has since metastasized into the stack. This totalizing planetary infrastructure stretched from buried fiber optic cables, mobile apps, to orbital satellites, embedding itself into every facet of existence. For those in power, each new server added was a step towards an era of unlimited human potential. A world of interconnected minds, ideas, and systems, all functioning as a singular brain. This was the age of Accelerated Techno-Optimism
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Assisted Lina Protopapa in translating the book ‘On a wildflower-lined gravel track off a quiet thoroughfare…’, the Cypriot contribution to the Venice Biennale,
January-March
2024
Read more on E.flux
Work for Artland Magazine, April - July 2024 (Archived material, provided upon request)
Celebrating 150 Years of Impressionism
April 15th, 2024, Artland Magazine
“Once the impression is captured, they declare their role finished.“
150 years ago, on April 15th, 1874, a group of 30 artists forming the Anonymous Society of Painters, Sculptors, Printmakers, etc., organised an exhibition that would launch the movement known as Impressionism. Among the members of the society who showcased over 150 pieces on the Boulevard des Capucines in Paris were Monet, Renoir, Sisley, Degas, Cézanne, and Pissarro. While each artist had a unique approach to their work, they all converged in rejecting the established modus operandi of state-controlled salons and the realism associated with traditional painting. Born out of the tumultuous post-war period following the Franco-Prussian War of 1870 and the Civil War, this exhibition signalled a bold departure from traditional art.
In Conversation With Julie Leopold, Founder and CEO of Enter Art Fair
August 7th, 2024, Artland Magazine
“I wanted to transform Copenhagen into an international art hotspot with an annual event that would attract the global art scene to Denmark.”
In the evolving landscape of international art fairs, Enter Art Fair – the largest in Scandinavia – has cemented its reputation as a nexus of creative and commercial exchanges, tripling in size within less than six years. The fair’s sixth edition promises to be its most expansive yet, gathering 96 of the world’s leading galleries from 20 countries and 46 cities.
At the helm of this transformative event is Julie Leopold, the visionary Founder and CEO of Enter Art Fair. In 2019, with the organization of some of Denmark’s most successful art and lifestyle events under her belt, she established Enter Art Fair with a mission to create a platform for the global arts industry in the heart of the Danish capital.
Artland Interviews: Sophie Neuendorf, VP of Artnet
July 10th, 2024, Artland Magazine
In an exclusive interview with Artland Magazine, Sophie Neuendorf, Vice President of Artnet, shared her unique journey through the art world – a blend of heritage and innovation. From the quiet of the Spanish countryside, she took a moment to reflect on her multifaceted career and her trajectory in the art world, rooted in a lifetime of experiences, familial legacy, and a deep commitment to giving a platform to artistic talent.